We believe that everyone in the metal community is getting it wrong! We feel that we, the metalheads of our community, need to get behind the influence that these women, Kim Lardashian and Kylie Jenner, have and use it for our benefit.
How did you hear about a new metal band? Perhaps, you saw a review in a magazine or you saw an interesting album cover while browsing in a store. One of our owners actually bought his first Celtic Frost album, Morbid Tales, on cassette because it had a great cover photo. Another time he saw a shirt on a metal fan of Jethro Tull and so he gave the album a try. (It was Heavy Horses.) What does this have to do with the Kardashians? These women have millions of followers on social media. If they decide to wear shirts or sweaters of metal bands, this will only increase the exposure of these bands and this genre. An increase in the knowledge of certain bands does not harm the band, the fans of the band or the metal community. We need to stop being so romantic with regards to “our” bands and “our” music. Growth is good! Any new fans of heavy metal are to be welcomed. It should not matter how they heard about the band.
One could argue that the metal community needs to work with these women and use them as vehicles to get noticed. Do you realize how much these women get paid to wear a product or promote a brand? Metal bands should be willing to have their shirts worn for free! In fact, a really smart band would work with these women and have special shirts made as a way to increase their notoriety. In addition, these bands could generate passive income from the sales of these shirts.
Gary Holt may “hate” and want to “kill” the Kardashians but they have provided a new outlet from which to get new fans for a band that has been around for over 30 years. Also, if Sharon Osborne were such a great manager and money mind, she would have sold Ozzy’s likeness to the Kardashians or Jenners and received royalties for the rest of her life.
We realize that a lot of metal fans are more comfortable being on the fringe of society and perhaps this is why they despise these characters so much. But we cannot lose sight of the fact that bands make music because they love it but they also need to put food on the table and pay their bills. Keep an open mind as you never know when an opportunity will come along or who will be repping your favorite band.