Social Media is defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. Examples of these web sites are Facebook, Twitter, Pinterest and Instagram. These sites offer its users the opportunity to communicate and share information. It is through this interaction that you garner more customers and increase sales.
Social Media provides an outlet for you to communicate with your customers. These various outlets are important for you to establish your brand. They allow you to have a personality and voice for your business. As opposed to print media, where there is no interaction, you can handle problems, offer solutions, and make a sales pitch in real-time.
In the next post, we will discuss what mediums are used for social media including Facebook, Twitter, Google+, and other social media web sites.